Soccer Branding: The Story of European Soccer In Nigeria

Soccer Branding: The Story of European Soccer in Nigeria By Eric Okeke European soccer is making a very impact in Nigeria, captivating the minds and attention of soccer buffs, the young, and the young at heart, affecting the way Nigerians relax and unwind, and throwing up business opportunities for smart entrepreneurs. And the story of this soccer brand is that of club support, fun, entertainment, gambling, and business in Nigeria, though the game is played thousands of kilometres away. For Nigerians, soccer is the game and entertainment; football clubs and players are the brands; while viewing the matches is the business. The big brands

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